Do you need quality media to sell your property more when the market is slow? Or is it more important when houses are selling fast?
Most people would say that you need to work harder to market your property in a buyers market, because you need to make your listing stand out against the others. The buyers have numerous options, and are not in a rush to close. That means you need to use every tool you can get to make sure that even a passing glance at your listing makes buyers and realtors do a double-take and look closer at your property. In addition to the basic information that a run-of-the-mill listing might show, you need to highlight every possible positive you can, such as how nice your whole neighborhood looks, how close it is to importand destinations like the beach, downtown business districts, airports, golf courses, and so on.
So in summary, it’s true that photos and video really matter in a buyers market. But what about the opposite? Does it matter in a sellers market, where properties seem to be flying off the shelves within a few days of being listed?
In a fast-moving market, the mission of the seller changes. Instead of trying to make your property stand out against many other listings, now you’re trying to secure the the very best buyer. You’re very likely to get an offer sooner than usual, but how do you make sure that the buyer making that offer is incentivized to be aggressive with their offer for your property?
In an active sellers market, crazy things can happen. A buyer who believes that they have found the perfect property online is more likely to make an offer before they even see the listing in person than they would be in a buyers market. This is especially true when the buyer is purchasing in preparation for moving to the area. They want to be first and best with their offer. But in order to do that, they need to get a really good sense of the property based solely on what they can see from the listing information available to them. Virtual 3D tours are always a great way to show of your property, but in this environment they become critical to securing motivated buyers quickly.
While the objective of your listing changes based on what the market is doing, quality media is key to achieving those objectives in any market. Whether you’re trying to stand out from the crowd in a buyer’s market or attract the most aggressive bidder in a seller’s market, check out Our Services and and let us help you provide buyers with a higher perspective!
No responses yet